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Discover our concept

The Concept Explained

AnnóAnno is a shopping experience and not simply a website, a box or a stylist. Neither are we a subscription with commitment or monthly fee, but rather a community that inspires the diversity of the female body. We cherish curves, and don’t want to put anyone in a box, which is why we don’t use the term plus size.  We take our customers on a journey that includes professional styling and handpicked outfits based on individual style, shape and budget . We want to not only please but also inspire to let our customers discover themselves in new ways.

-That’s what AnnóAnno is all about. 

The concept - Long version

The personal shopping experience

Inspiring and personal, AnnóAnno is the shopping experience that helps you discover you – with outfits from size 42. With your own personal stylist you’ll start a journey with professional style advice based on your budget, body type and style preferences. 

The shopping experience includes a phone call with your stylist going through your upcoming outfits or an online Sneak Peek where you simply swipe through the selected styles. It all culminates in a box full of exciting, new outfits that is shipped directly to you.

Get dressed, inspired, and surprised

Unbox in the comfort of your own home and discover your new outfits – all personally picked out to fit, inspire and surprise. Find your favorites and pay only for what you keep. Return the rest for free.

Continue to discover

Your next box is never far and your stylist is always ready to take a call and pick out the pieces for the season or an upcoming occasion. We will also reach out to let you know when we got something great in stock, so you continuously discover yourself and your style. That’s what AnnóAnno is all about.

How it works?

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Take the initial style quiz and answer a few, easy questions about your preferences, so we know where to start

Book a personal phone call with your stylist and help her get to know you. We will go through a selection of your upcoming outfits. You can also skip the call and simply swipe through the sneak peek

Let’s finalize your styling, add a few surprises and ship it directly to you. Try out everything in the comfort of your own home and pay only for what you keep. Return the rest for free

First styling is for free, and ongoing it’s only 99 DKK ,-. It includes a personal (styling and call with your stylist plus….) phone call or a digital sneak peek plus free shipping and return.

4 Steps

Style quiz

Stylist picks

Sneak Peek

Try at home

Create your profile and tell us about your preferences

Your stylist creates unique outfits based on your profile

Book a call with your stylist or receive a sneak peek before we finalize your outfits

Get surprised, be inspired, and keep what you love