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We use 3 categories of subject lines and preheaders:
Tactical,
where we create a sense of urgency by using words like “don’t miss”, “last chance”, “order now”, “remember” etc.
SL: Don’t miss this season – order your next styling now
PH: Experience the new trends and get the best in your next box from your personal stylist
Personalized & informative,
where we create a personal feeling by using the customer’s name and words like “you”, “your styling”, “your box” etc.
SL: <Name>, your next styling is coming up and we can’t wait
PH: Are you ready for your next box? Here’s what to how to get the most of it
Inspirational,
where we excite, encourage and tease the customer by using words like “guide”, “how to”, “did you know”, “this season”, “must have” etc.
SL: Guide: How to build the best basic wardrobe
PH: We got you the essentials that make every morning easier and more exciting
We use 3 categories of organic content pieces:
Relation & engagement:
Build a relation with our followers and encourage them to engage with us through the content they see.
Examples of relation based content:
Copy: Meet Mette, she is our Senior Stylist and she has styled more than 2,000 amazing women. Get her thoughts on top 3 styling tips this summer
Copy: We just sent out 4,000 boxes this week! We simply love styling all you amazing women out there!
Copy: We love creating beautiful campaigns for every season. This is how our Autumn campaign went down - with the lovely model, >modelname<, and >photographer< behind the camera.
Examples of engagement based content:
Copy: What’s your #1 essential for festivals? We can’t live without the fanny pack
Copy: Which outfit is your favorite? Vote now!
Value:
Create content where our followers get something of value from us. We want to inspire and give them valuable information when it comes to styling.
Examples of value based content:
Copy: This is the colorful season! Learn how to mix and match – and check out our story for more inspiration
Copy: Shirt, jeans or jacket – are you ready to go all in on denim? If not, check out the link in bio for more inspiration
Promote:
We need to show what we do and promote… By linking in story, reels and post.
Examples of promote based content:
Copy: Festival season coming up! Are you and your wardrobe ready to rock? If not, just order your next box now
Copy: Christmas is just around the corner and that means party and PJ time! Order your next box now and get ready
Emoji suggestions
to be used at the end of sentences, if relevant:
✨☀️🥂👙🌸💖💪🏼👊🏻🙌🏼
These can be mixed with other relevant emojis, but normally not more than 3 emojis together.
Hashtags
to be used at all organic content
#curvy #plussizefashion #plussizestyle #plussize #personalstylist
These can be mixed with other relevant hashtags
Paid,
example of ad
Header max 40 characters incl. spaces:
Try out a new shopping experience from size 42-56
Body max 125 characters incl. spaces:
Get your own personal stylist to pick out your next outfits for free – based on your style, size and budget ✨🙌🏼🌸
Auto reply on private messages
Hi user_first_name,
Thanks for your message, but please resend it in a mail to stylist@annoanno.dk and we’ll get back to you shortly.
Yours sincerely,
Team AnnóAnno
Auto reply on brand questions
Hi user_first_name
It’s from <Brand name> and you get in your next box by giving your personal stylist a heads up 🌸